2016 Game Changers: Trends that Will Dominate the SEO World this Year
It’s already 2016, but if you think your SEO techniques are still so 2015, you might want to rethink your strategies. The ever-changing SEO climate makes it necessary for you to stay abreast of new developments and trends in the industry. Start by checking out what’s new this New Year. Here are some SEO trends that will dominate 2016.
As what the stats reveal, it seems that the SEO industry is heading towards an age of mobile search. As what happened in 2015, mobile searching will overtake desktop searching. More and more people are accessing the Internet using mobile devices such as smartphones and tablets.
Experts interpret this as the growth of voice searches and smart assistants. The challenge for businesses that rely heavily on SEO is to cater to the unique needs of this new generation of users.
The birth of new technologies and platforms is increasingly making it important for businesses to integrate SEO with other strategies. Specialists in search engine optimization in Brisbane suggest incorporating new techniques to target the growing number of customers in social media while providing high quality and relevant content.
Content strategy and content marketing should be a key focus this year. Businesses should realise the importance of providing users with an experience tailored for their unique and changing needs.
On the topic of content, Forbes also pointed out that 2016 will see the rise of video content. It will reportedly take over written content, which has been considered the standard for many years. While written content will still play a huge role on matters of reach and engagement, video content is seen to be something of more importance.
The growing popularity of video-based platforms and apps such as Vine, Periscope, and Snapchat is a proof of the online users’ switch to a visual content.
You now have a basic idea of how the SEO climate would be this 2016. Consider these trends so you can efficiently create new strategies and achieve online success this New Year.