Destination Marketing 101: Strategies You Need Now
The Internet offers numerous opportunities tourism marketers could use to help connect with potential customers. If you’re looking to revamp your tourism marketing plan for your city, below are three tactics you might want to employ.
Determine and Connect with Your Visitors Before Their Arrival
With destination or tourism marketing, building a relationship with visitors is crucial. Consider crafting a mini-campaign with the aim of providing visitors answers to the most common travel inquiries such as those about accommodations, events, places to see, things to do, and transportation options among many others. Make sure to be the best guide possible. You could also consider giving travelers access to a convention and visitors bureau application to make their stay in your city much easier.
Leverage Social Data to Understand your Specific Visitors
Learn about social signals and how you could leverage them to appeal to visitors. For instance, let’s say that you’re looking to develop a marketing campaign to attract visitors from Australia. Your city offers wine tasting, lush forests, and wildlife. However, you have to find out which attractions appeal most to your Australian prospects. But how do you determine which ones? You can collect insights from online discussion, social media comments, and blogs. You can then use your data to create a more compelling marketing campaign to target that specific customer profile.
Appeal to Visitors at the Planning Stage
Research states that more people are interested in visiting and seeing. Find out through review sites, social media sites, blogs, and comments to help them with their purchase decisions. Essentially, if you’re looking to capture the attention of a visitor, you should know which questions they want to be answered when planning. Provide them with the right information on the appropriate platform and in the best format. You could do this when you invest in personalized analytics.
While there’s no one-size-fits-all formula to ensure marketing success when it comes to destination marketing, marketers who succeed offer transparency, make the planning journey effortless for visitors and communicate well with the most appropriate message and at the most opportune time.