Making Content Short and Scannable
Research have shown that longer content ranks and converts well on Google. This doesn’t mean, however, that every content you will produce needs to have more than a thousand words. In some cases, a short and succinct copy may still work for certain sites. After all, not every user wants a long-from content or in-depth information every time they search for a keyword.
When it comes to reading content, users read much slower on computer screens than on paper. Many don’t actually realize this, but some say it may be due to the fact that reading online text may feel unpleasant and not good for the eyes. Many people also don’t want to read a lot on screens, and prefer short and snappy articles that can provide an immediate answer to their query.
SEO service providers in Minneapolis note that is important to keep pages short whenever possible. The fact that is also painful to read text on screens make it essential to prioritize scannability. As users don’t read streams of text completely, they only scan the content, pick sentences and paragraphs that interest them, and skip other parts that they don’t care about.
Structure Your Articles
Writing for scannability means structuring the articles with subheadings (or sub-sub heads when necessary). It is also important to use relevant and meaningful headings instead of clever or cute ones. Keep in the mind the when reading a heading, it should tell users that the page is all about. Using emphasis like highlighting the text or using bold or italicized fonts can make certain words grab the user’s attention.
Use Hypertext Links
You can make text short and scannable (without sacrificing content value and depth) through hypertext links. The text can be short, but the available hyperlink can provide an in-depth information of a certain topic that you user would want to know. While you can always relegate longer information on succeeding pages, it is best to use a link so users will have a choice.
You can always write longer content if appropriate. If you, however, think that being succinct will benefit your readers, keep the copy short. Write for scannability and use hypertext links to split longer content. Don’t forget to use subheadings, bullets, and appropriate headings that will tell the readers an idea of what you want to say.