Off-Page SEO: What You Need to Know
While many people run their own websites and blogs, research indicates that some do not know about SEO and the many great benefits it can offer. Search engine optimization is basically divided into two, on-page SEO and off-page SEO. On-page SEO compromises of all things you can do on your website that will help you rank higher. The effective techniques include meta descriptions, meta tags, page titles and internal linking.
Off-page SEO, on the other hand, includes all things you do off your site that help you rank higher. These techniques include blog marketing, article submission and social networking. As a business owner, you may not have time to do all this by yourself. This is ther reason industry expert PRcaffeine.com suggets hiring a Minneapolis SEO agency for all your SEO needs.
Here are some off-page techniques you can use to promote your site:
With an increase in popularity of social media platforms, your business should be making good use of these platforms to build brand awareness, drive traffic to your site as well as establish authority on your given niche. LinkedIn, Twitter, YouTube, Facebook, Google+ are some of the platforms you can use. Implementing your content strategically will ensure that you get results based on the specific algorithms different social media platforms use.
This is one of the most effective Off-page SEO techniques. Submitting articles to a public relations article submission directory is one way to get your site noticed. Just ensure that content submitted is of high quality and unique.
Videos are becoming increasingly popular in SEO. Having videos with reference links, tags and descriptions will get you noticed. Choose video submission sites that have high PR ranking.
Participating in search forums related to your business and website increases your brand awareness in these communities. Answer people’s questions, reply to threads and offer valuable advice. Do some follow ups and always keep in touch.
Implementing some of these off-page SEO techniques can help your business succeed. When done right, you can drive more traffic to your website and get more customers.